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Module 2: Data Mining Fundamentals and Association Rule Mining

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Association rule mining discovers:

(i) Hidden relationships among items in large datasets
(ii) Regression patterns
(iii) Decision tree rules
(iv) Hierarchical clusters

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Answer: (i) Hidden relationships among items in large datasets

Association rule mining finds interesting co-occurrence relationships between items in large transactional datasets, expressed as rules of the form:

ItemA⇒ItemB[support s,confidence c]\text{Item}_A \Rightarrow \text{Item}_B \quad [\text{support } s, \text{confidence } c]

Example: {Bread, Butter} ⇒ {Milk} [support=20%, confidence=75%] — meaning 20% of all transactions contain all three items, and 75% of transactions with Bread+Butter also contain Milk.

It is not regression (ii — a prediction technique), decision-tree rules (iii — a classification technique), or hierarchical clusters (iv — a clustering technique); it's specifically about discovering frequent co-occurrence / hidden relationships among items.

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